I'm a senior-level UX/Product Designer. Over the last 15 years in the industry, I've explored, hypothesized, experienced, empathized, failed, learned, solved... and gone for it again until I found the right equation, trying refreshed ideas and learning wiser approaches. I've had the opportunity to work with large Fortune 500s, smaller corporations, start-ups, individuals, and agencies, who have all helped me refine my skills and understand UX from various perspectives.
• Myers Briggs says I'm an ENTJ (Steve Jobs, Bill Gates, Margaret Thatcher, Jim Carrey). This means I'm typically an extrovert, guided by intuition, thought, and judgment. But that's not the whole story: I'm also a person who values feelings and understands how they weave their way into every experience. My goal is always to consider both data and feelings.
• My top three professional strengths according to the Clifton Profile: Restoration, Strategy, and Learning.
• I'm organized.
• I'm curious and motivated.
• I'm positive but realistic.
• I like to watch the needle move.
Things that are important to me, professionally:
• Being on a team of honest, courageous people with good communication skills. I'll work until I bleed for people I like.
• Working with a company that is doing good for the world.
• Collaborating with a visionary and practical leader who genuinely understands design systems and UX.
• To understand both the big picture and the details.
Challenges I'm working to overcome:
• Over-filling my plate
• Being a perfectionist (a lot of people say this but its genuinely true)
"My nature is to scan a situation for problems and get to fixing them using analytics, empathy, beauty, and the principles of social psychology and human factors. Hand me a mess to fix and I'm a happy girl."
In the last few years I've realized how important it is with whom I work, and that my jobs has an affect on the world and is an extension of my ethics. So, I've recently focused on using my skillset towards causes that I believe make the world a better place, like promoting knowledge and positivity, animal welfare, health and wellness, veterans, and travel. My hope is that I'll create some joy, and that's really all I'm after.Take a look at my Resume.
My background is in Fine Arts and Graphic Design; and though visual design was my first love, I've completed many successful projects in all of the following disciplines as well.
A good experience is weaved into every touchpoint of a product. A UXer pays attention to quality and how it affects the product, and understands how the details affect the bigger picture. And, at the same time, understands which refinements can be sacrificed to keep the wind in the sails. I believe that a product is never "done" but sometimes has to be shipped in order to learn and improve (and make money). Sometimes we just have to get stuff out there, live without fear and ensure that our ideas don't turn into stale hypothesis. However, I don't believe in throwing a bunch of stuff out into the wild with no organization or strategy (yikes). Not every company understands this delicate balance but its my duty to try.
A project should be flexible in terms of how long each phase takes and how much effort is put into it, but each phase is an important part of the successful whole.
Research could take one hour or one year, but discovery and insights are the foundation for any project. I've only worked in technical UX/market research for about four years, but as a designer since the early 2000s, it comes naturally for me.
Analyze and come up with a plan. What's our perspective on this project? How does it align with what we've learned about our users and our business objectives? Will it kick butt? How will we know? I create product documentation that will allow all teams and members to be on the same page, and will keep me heading towards that project north star.
Another fun part. IDEAS. In addition to my own ideation, I lead brainstorm sessions cross-departmentally and/or with clients, and sometimes I take this out into the wild. Good ideas will come from anywhere.
I've always said a UX project is like building a house. And in this phase, the blueprints are the foundation, and taking hammer to nail and watching it come to life is where I have tried-and-true fun. My career began with visual design 15 years ago, so when I get to sweat over my work as it comes to life and I create solutions that are easy and beautiful... that's the good stuff.
Our baby is growing up so fast... Shipping her can be scary but I've learned that if we've tested early and I trust in our strategy, its like riding a bike. Sure we'll scrape our knees, but letting go is the only way to fly. It's an important lesson I've learned as I've refined my work in the Agile environment over the last 6+ years.
Now for the juicy data and feedback. For me, reading heatmaps, analytics, test results, talking to users, etc is absolutely addictive. It means I'm getting better at my craft and I'm becoming wiser. And really, what's the point in all this if we never know how our work has affected the user, the business, the world?
What do I do when I'm not face-down in a device? I love to ski, draw, read, camp, travel, eat veggie hot dogs, carve pumpkins, and do anything that gets my heart racing a little like snowmobiling, archery, or sleeping out in the wilds of Africa. I run a UX Knowledge Club; I own and operate a non-profit for which I sketch people's pets and the proceeds go to charity; I work at an animal shelter and sometimes take volunteering vacations; and I do a little pro bono photography, design, and admin projects for causes I believe in.
If I've piqued your interest, or you have questions or even site feedback, please don't hesitate to reach out.
Unless you're a spam-bot, in which case, please do hesitate.