Pandit Foot & Ankle Clinic Marketing

The Opportunity

In 2013, Dr Pandit was in search of a new brand ID and marketing website to better convey her refreshed services and physical space, and to update her visual design to be more modern.

My Role

• UX / Product Design Lead
• Brand and Product Strategist
• Information Architect
• Developer
• Copywriter
• Creative Director (Photography)
• Marketing / Brand ID Designer

Constraints

Worked with overseas contractor, so timing differences were a challenge. Budget for photography and site design was limited.

Accomplishments

✓ Updated brand pleasing to owner/doctor, and increased satisfaction and engagement per Google Analytics and social feedback.

Constraints

• Budgetary, resource, and time constraints limited us.  
• The SpotHero brand had earned equity and at this early stage of their market appearance, there was concern that an entirely new logo and brand would alienate loyal customers who leaned heavily on logo recognition to find SpotHero parking in the garages.

Accomplishments

Created refreshed and consistent design assets, resulting in greater brand consistency and greater revenue through digital and print marketing
Lead brand workshops and market research to help SpotHero think about and 'find' our brand vision.
Initiated and played an integral part in writing and developing updated mission, vision, and value statements for SpotHero, in order to infuse company values into marketing copy and decision-making
Drove the integration of brand and product quality through quality assurance processes and standards
Designed and developed/coded live style guide and User Traits documents for communication of refreshed brand and best practices, resulting in greater efficiency and consistency
Lead creative visual direction for marketing product and the integration of product and brand, working closely with internal teams and coaching junior contractors and interns
Consolidated print efforts through improved efficiencies and vendor contacts, and nurtured new successful relationships with vendors; resulting in greater efficiency, consistency, and higher quality product
Designed interior of new office with limited financial and employee resources, immersing employees in vibrant brand

Redesigned Logo

I designed a refreshed and more modern logo and updated the doctor's brand ID. The former logo was one that I'd created for the client in early 2000s and she returned in early 2014 for a new brand ID that conveyed her new, sophisticated physical space and additional services.

Responsive Marketing Website

Updated marketing materials for web

Coming soon

If I've piqued your interest or you have questions, please reach out. Unless you're a spam-bot, in which case, please do not.

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