Retrofit was a company that often discussed innovations. It was important for them to feel connected to and explore new and relevant technologies. This was an opportunity for me to design ideas around what might make our interface and our product more relevant and useful and to consider the cutting edge of wellness programs, as well as to communicate to our investors and potential partners that Retrofit was thinking about the future.
• Lead Product Innovation Visual Designer
• The company loved to explore possibilities but didn't have the resources to make them a reality. A part of designing for Retrofit was knowing that ideas may always remain ideas.
• There was no Product or Marketing Manager for much of my employment so very little was known about our quickly-changing participant market, making relevance a challenge.
✓ I innovated ideas and created designs for our sales team members and presentations for our Executives for investor meetings, resulting in assistance with new partnerships and investor funds.
✓ I lead Design Day workshops with all employees, exploring ideas of innovation for our user experience and product.
✓ Not having sufficient market information or the resources to build out new technologies took the limits off of what 'was possible' and allowed me to focus on what would be useful to our current participants, with fewer limits.
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