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Orbitz Rebrand

2011

The Opportunity

My job was to create easier, more engaging, and more delightful travel planning and booking online through good design and interaction. I was primarily a Visual UX Designer on an Agile team, focusing on site optimization and company rebrands.

My Role

• UX / Visual Designer
• Information Architect
• Assistant Copywriter

Constraints

• The company was not ready for a fully new and innovative style redesign so our designs were limited to smaller space, current grid, and current home-grown development space.
• Time constraints

Accomplishments

My rebrand design was chosen to be the new face of the Orbitz for both desktop and mobile.
✓ Created a new visual brand, with updated info architecture, color palette, typography, photography, and copy style, viewed by millions a day; resulting in higher engagement

Orbitz Rebrand

My design was chosen because it was a vibrant refresh while but kept the same basic grid, integrated user test results, introduced new brand elements and color palette, and required less development time.

I created wireframes for new pages.

I designed and wireframed new pages, staying within basic grid but playing with new color palette, some new functional elements, and optimizing the current space for better user experience.

CheapTix Rebrand

I created a new color palette for some of Orbitz's sister companies, including CheapTix.

If I've piqued your interest, or you have questions or even site feedback, please don't hesitate to reach out.
Unless you're a spam-bot, in which case, please do hesitate.

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