Project Page - WatchTower Marketing

View project role and accomplishments summary

The Opportunity

This B2B bootstrapped SaaS insurance tech startup needed print and web marketing materials to help promote their innovative new product. I was the inaugural UXer in charge of creating these materials.

My Role

• UX Design
• UI Design & Illustration
• Copywriting
• Product Management
• Marketing Design & Development

Constraints

Coming Soon

Accomplishments

✓ Created marketing material including company website and various collateral. I designed and developed WatchTower’s marketing site, which enables them to generate business. The site led to over 50 online leads immediately after publication.

Printed Marketing Collateral

Reaching client leads

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Marketing Website Creation

50 new leads were retained through our new website

This tech startup needed print and web marketing materials to help promote their innovative new product. I was the inaugural UXer in charge of creating these materials, including the website. I created wireframes, UI designs, and copywriting for the website; and I developed the site through Webflow.

If I've piqued your interest or you have questions, please reach out. Unless you're a bot, in which case, please do not.

Let's Chat

THERESACHARLESTON

WatchTower Marketing Materials