Theresa Charleston

PRINCIPAL

PRODUCT DESIGNER

I’m a Principal Product Designer and I turn complexity into clarity, ideas into profit, and frustration into delight.

With 25+ years in design, I’ve helped businesses of all sizes to thrive, brought bold ideas to life, supported charities close to my heart, and crafted interfaces that touch lives. Nothing inspires me more than using design to make the world a little better for people.

Selected Works

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Centene Health Insurance - Project Names Here (2022-2025)

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BCS - SaaS Platform & Marketing Site (2025)

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National Geographic Learning - K2 Platform Overhaul (2021)

Helping students learn content, not learn how to use a poor experience

National Geographic Learning - K2 Sales Website (2021)

Creating the narrative website to share the story of our project and principles

VA Loan Nerd - Brand ID & Website (2024)

Crafting an approachable brand ID and digital front door that guides veterans home

ImmediPay - SaaS Platform & Marketing Site (2019)

Creating the narrative website to share the story of our project and principles

Retrofit - Fitness Coaching Innovations (2016)

Getting this app in shape with tracking, kinetics, and wearables

Retrofit - Flagship Product Creation (2016)

Turning the idea of a fitness app into reality

SpotHero - Flagship Product Overhaul (2014)

Bringing a smarter way to park from concept to curb

SpotHero - Brand Refresh (2014)

Giving a parking app a brand-new spot to shine

PrintWithMe - UX Improvements (2018)

Streamlining UX and adding a spark of engagement to a print-pay kiosk app

WatchTower Marketing (2018)

Designing an identity for coverage that converts

WatchTower - Flagship Insurance SaaS Platform (2017)

Sculpting and streamlining this SaaS for success, satisfaction, and scalability

Equla - Equine Data Innovations (2016)

Creating and steering a modern equine tracking app's brand ID to the finish line

Thresher - SaaS Data Analysis Platform (2016)

Transforming global market data into a government-ready, AI-driven insight platform