I believe we must create great conditions in order to create great experiences, and that happens when we focus on relationship building, operational efficiency, alignment, and by ensuring UX is included and inclusive. In my roles in both design leadership and individual contributorship, I've seen the power of people and what we can do when we care.
My goal as a Design Principal is to lead with understanding, elevate quality, create and enhance designs systems, and have a measurable impact on business success. I do this by fostering an environment of calm, candor, clarity, and celebration with my UX teams, and by partnering cross-functionally to identify shared goals and requirements, reduce friction, and help guide folks into a UCD mindset by proving the value of a good experience.
I began my design journey in the early 2000s creating printed newspaper ads when websites weren't yet mainstream. I had a feeling this thing called the Internet was going to be a big deal so I jumped on the train. That train eventually led me to UX because I craved understanding about how my designs were impacting lives. I eventually transitioned into leadership roles, where I could help operationalize and evangelize the Product Design discipline, align teams, and enhance my design craft.
I'm fortunate to have spent time across enterprise, startups, and nonprofits — launching and refining products, driving revenue, introducing and streamlining UX operations, optimizing digital ecosystems, leading design teams, and partnering cross-functionally with accessibiliity, analytics, content design, research, engineering, product, marketing, business stakeholders, and others to create data-driven and empathy-first experiences that improve lives and generate business profit.
My years spent listening, learning, failing, and succeeding have taught me some primary lessons by which I now lead.
Partnership is Key
Our products and our perspectives are better forged in the spirit of collaboration and partnership — where UX is included and inclusive. Everyone wins when designers walk a mile in the shoes of our partners and when our partners adopt a user-centered mindset. I encourage this through shared ideation, alignment, understanding, and ownership.
Question Assumptions
Question why, and welcome questions in return. Design rationale matters, feedback is a gift, and healthy debate strengthens products. Opportunities emerge when we're willing to respectfully challenge assumptions.
Lead with Clarity, Calm, Candor, and Celebration
I do my utmost to foster a safe and positive environment--an oasis from chaos--where teammates can count on being heard, respected, communicated with in candor, and celebrated. Teams function best when trust is abundant, we feel safe admitting our mistakes so we can learn together, and we can genuinely enjoy our wins.
The Power of Operational Excellence
I believe operational efficiency is a fundamental part of UX success and is in fact user experience itself at a different scale. When workflows, governance, communication, and delivery processes are thoughtfully designed, teams spend less time navigating friction and more time solving meaningful problems.
See the Forest and the Trees
We must be able to see both the forest and the trees. Our job is not simply to advocate for users or to focus solely on business objectives. Our responsibility is to find the opportunity to advance both. Zoom out, then in, then out again. Strong solutions emerge when empathy, strategy, and practicality overlap.
What I choose to do for work isn't just a paycheck. It has a impact on the world and is an extension of my ethics. I focus my skillset towards causes and companies that I believe make the world a better place and make it easier for people to live in that world.
Note: Im relaunching my site in August 2026. Additional project work will be added, and is available now during interviews.
Medicare Generative AI & Personalized Experience Guide
Centene • 2025
Reimagining the interaction model through AI-powered guidance
Future-state Medicare experience that transformed traditional navigation and task completion into personalized, anticipatory guidance, powered by AI and data.
K-2 Learning Platform Overhaul
National Geographic Learning • 2021
Designing research-driven learning experiences for children, and establishing and leading UX process
A comprehensive UX transformation of National Geographic Learning's K–2 platform that helped students spend less time learning the interface and more time learning the lesson—while establishing design systems, voice and tone standards, and scalable UX operations.
Enterprise Design Ops & Workflow Refinement
Centene • 2022-2026
Building the operational foundation for scalable, user-centered product design
Created scalable design operations enhancements, reusable templates, governance, AI-powered workflows, and cross-functional alignment that improved consistency, planning, and collaboration across multiple enterprise product teams.
Flagship Wellness Platform & UX Operations
Retrofit • 2018
Applying behavioral science and UX leadership to create healthier digital experiences
A comprehensive redesign of Retrofit's flagship wellness platform that improved motivation, engagement, and usability while establishing design standards, UX governance, and scalable design operations.
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